[ Project story ]
For the launch of the Purist 37, I created a few photos & film presenting both new versions side by side: Typ 1 with stick markers and Typ 2 with numerals, in black, white and blue, on leather and steel bracelet. A smaller size the community had been asking for since the brand’s start.
A smaller format, a broader story
For the launch of the Purist 37, I created photographs and film showing both new versions of the watch. A smaller size had been requested by the community since the brand’s start, so this release was not simply another variation. Its size was part of the reason for introducing it.
The project needed to present that release clearly while making room for the differences within the range. Typ 1 uses stick markers; Typ 2 uses numerals. Both belong to the same family, yet those dial choices give each version a distinct character.
